CONSUMERS

• Consumers are increasingly demanding sustainability and transparency from brands. They want to know where their products come from, how they are made, and what impact they have on the environment.

• Consumers are also looking for personalized experiences. They want brands to understand their individual needs and preferences, and to offer them products and services that are tailored to them.

• Consumers are also becoming more socially conscious. They are more likely to support brands that share their values and that make a positive impact on society.

Here are some specific examples of consumer insights from recent studies:

• A recent study by PwC found that 73% of consumers are willing to pay a premium for sustainable products.

• A study by Accenture found that 83% of consumers are willing to share their personal data with brands in exchange for a more personalized experience.

• A study by Deloitte found that 60% of consumers are more likely to buy from brands that they trust and respect.

These are just a few examples of the latest consumer insights. Brands that are able to understand and respond to these trends will be well-positioned to succeed in the future.

Is there a particular consumer insight that you are interested in? I can provide more information if you would like.